What is the purpose of a due diligence process in relation to human rights?

The purpose of a due diligence process in relation to human rights is primarily to assess and manage potential negative impacts. This process involves identifying, preventing, and mitigating adverse human rights impacts that may occur as a result of a company’s activities. By systematically evaluating risks and impacts, organizations can take proactive steps to ensure they are not contributing to human rights violations in their operations or supply chains. This approach helps organizations create a more responsible and sustainable business environment, encourages transparency, and builds trust with stakeholders.

While aligning with international laws and increasing profit margins may be beneficial side effects of due diligence, the core focus of the process is to protect human rights and avoid harm. Developing marketing strategies, although important for business growth, is not the primary aim of human rights due diligence. In summary, the central objective is to recognize and address potential negative impacts on human rights, which is why this choice stands out as the correct answer.