Which action is not part of effectively addressing human rights impacts?

Addressing human rights impacts effectively requires a strategic and systemic approach that focuses on identifying, preventing, and mitigating negative effects rather than merely promoting a positive image. A public relations campaign, while it can enhance a company’s reputation, does not address the root human rights issues or impacts that may exist within a company's operations or supply chain.

Creating a human rights policy is essential as it sets out the organization's commitment to respecting human rights and provides a framework for guiding actions. Implementing a remediation process is vital for addressing any adverse human rights impacts that have occurred, ensuring that affected individuals or communities can receive appropriate remedy. Establishing a due diligence process is equally important because it involves assessing actual and potential human rights impacts, allowing organizations to take proactive measures to address them before they escalate.

In contrast, a public relations campaign alone lacks the necessary depth and effectiveness required to confront and manage human rights issues genuinely, making it an incomplete answer to effectively addressing human rights impacts.